Primitive 2012 Holiday Lookbook

California-based brand Primitive shows some hometown love in the video lookbook for their latest collection. Primitive sticks to what they do best, giving us a variety of clean Cali-inspired T-shirts, crew-necks and hoodies, and a few dope logo-based pieces. The brand also offers us some dope headwear, from 5-Panels to snapbacks.

In the video above, Primitive takes on a trip to the iconic Downtown Los Angeles, as they show off some new pieces from the latest Holiday collection. Check detailed images from the Holiday collection lookbook below.

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