Swedish brand H&M links up with East London bike company Brick Lane Bikes for a special collaboration. H&M and Brick Lane gives us a capsule collection bringing us casual fashionable pieces with sports/cycling apparel, meshing the two worlds. The brands give us a great variety button-ups, jackets, chino-pants, and sweaters, all very durable and good for bike riding. H&M delivers the perfect clean-cut clothing collection for fixie riders.
In the video above, the folks over at H&M and Brick Lane Bikes gives us some insight on how they linked up for their capsule collection, and we also get a teaser of some of the new collaboration pieces.
OS REWIND: David Beckham for H&M