the NFL keeps cashing in
If you wanted to watch highlights from the NFL, up until now, your best bet was to go to NFL.com or ESPN and try to catch what they posted after your team played, if you missed it. But now the NFL has partnered with the biggest video website in the world, Youtube, to broadcast more content on an official channel on a multi-year, multi-million dollar deal.
So what does mean for you as a consumer?
First of all, it means search results will make it easier to find the content entered, giving better previews and even show YouTube videos for highlights. The only down side is it will not be available for past content, only content from here on out.
If you were hoping you could catch NFL games live on Youtube (which would be a great leap into digital), you will be disappointed because none of that will be happening for the foreseeable future. NFL has contracts with FOX, CBS and NBC to broadcast matchups and it will stay that way for a better part of the next decade. They just recently inked a deal with DirecTV for Sunday Ticket as well, so it might be a while until the tide changes, if it ever does.
Sadly, no embeds for any videos on the official NFL YouTube channel will play on any website. You will have to click through and watch directly on the YouTube channel.
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