CBS Sports Wins NFL Thursday Night Bid

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Following the completion of their 2013 season, the NFL started a bidding process for their popular Thursday Night Football broadcast series. Commissioner Roger Goodell and CBS revealed today CBS and the NFL Network will each televise eight games, meaning week 1 will begin with a Thursday night football game.

Two of those 16 games however are expected to be part of a week 16 Saturday night doubleheader feature before the postseason begins, which will air on each network. An interesting note on the newly announced deal is CBS is only receiving games for one year, with the NFL having the ability give another year-option in 2015. We expect Goodell’s asking price to tremendously go up after the inaugural NFL Thursday series on CBS season finishes.

With news surfacing earlier this week revealing last Sunday’s Super Bowl game was the highest rated televised show in American history, the demand for NFL on TV is now at all-time high. Check after the jump for more news on the new deal.

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“NFL Network built Thursday into a night for NFL fans,” said Goodell. “Our goal is to bring these games to more fans on broadcast television with unprecedented promotion and visibility for Thursday Night Football on CBS.””

“We are very pleased to build on our outstanding partnership with the NFL by expanding our coverage to Thursday nights,” said Moonves. “CBS is a premium content company and the NFL represents the best premium content there is. I look forward to all this new deal will do for us not only on Thursday nights, but across our entire schedule.””

“The NFL is the most powerful programming in television,” said McManus. “To add a primetime NFL package to our successful Sunday AFC package further strengthens our position in the sports marketplace. We look forward to having Jim and Phil and our top production team showcased in primetime on Thursday nights.”

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