JAY Z Formally Introduces New Streaming Service “TiDAL”

RELATED: JAY Z Opens Up About Tidal, Competition & The Future Of Music

If you’ve been perusing around social media like many of you do on the daily, you may have caught some of your favorite artists tweet or Instagram blue pictures with something called TiDAL in the description. For those unaware of what that may be, it’s JAY Z‘s newly acquired lossless music streaming service, which should deliver sound quality up to four times what Spotify does.

Artists such as Kanye West, Rihanna, Coldplay, Nicki Minaj, Usher, and Madonna have all pledged their commitment to Hov by supporting the #TIDALFORALL campaign, with more to follow. As you can see in the commercial above shows some of Hovito’s closest pals at what seems to be a roundtable meeting, waiting for the boss to speak.

You can head over to the TIDAL website to check out their monthly plans, which includes a $9.99 and $19.99 subscription. Are you jumping on the wave?

Peep the live blog of the short press conference below:

5:00 JAY Z, Beyoncé, J. Cole, Kanye West, Rihanna, Nicki Minaj Usher & others walk on stage to reveal their self-owned music service.

5:05 Alicia Keys takes the podium to break down why the fellow artist have formed together and created their own set of #NewRules
aliciakeys

5:08 Radiohead hates streaming but yet, Tidal is playing one of their songs?

5:10 Every artist on stage is signing the Tidal Declaration of Independence.
tidlsign

5:15 The Bill is signed and everyone is back to living their normal lives.

5:16 Oh look, the extended version of the Illuminati commercial.

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