For the newest episode of The Butcher Block, Frank The Butcher sits down with Diamond Supply Co marketing director Brock Korsan to discuss his organic process of spreading the brand. Brock speaks on how he found ways to use his music connections and personal relationships to expand the diamond life, never pushing the clothing on anyone, but seeing everyone from artist to athletes wearing the brand. Brock also speaks on singer Rihanna being influenced by the brand, after her continued support, and also how their Kush Crew design inspired the artwork for her single “Diamonds”.
In The video above, Frank The Butcher and Brock Korsan break down Diamond Supply Co’s marketing approach, and salute the success of the brand.
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