Popular Demand Clothing Holiday 2012 Lookbook Behind The Scenes

Los Angeles based brand Popular Demand does some heavy model recruiting for their newest 2012 Holiday collection lookbook. The brand grabs some of the new faces of L.A and a couple of out of town future stars to help bring in the Holidays. For the newest collection, Popular demand sticks to their vibrant-style, giving us a variety of new headwear. T-shirts, crewnecks, hoodies and also a preview of new cut & sew pieces.

In the video above, watch artist Skeme, Problem, Freddie Gibbs, TY$ and many more rep for Popular Demand for their 2012 Holiday collection lookbook.