Los Angeles based brand Popular Demand does some heavy model recruiting for their newest 2012 Holiday collection lookbook. The brand grabs some of the new faces of L.A and a couple of out of town future stars to help bring in the Holidays. For the newest collection, Popular demand sticks to their vibrant-style, giving us a variety of new headwear. T-shirts, crewnecks, hoodies and also a preview of new cut & sew pieces.
In the video above, watch artist Skeme, Problem, Freddie Gibbs, TY$ and many more rep for Popular Demand for their 2012 Holiday collection lookbook.--