Well-known fashion designer, Marc Jacobs has officially linked up with one of the most iconic beverage brands of all times, Coca-cola, as the new 2013 creative director for their Diet Coke department. Marc jumps off his new job, putting a fashion-inspired twist to the Diet Coke can, giving us three new can-designs to choose from.
Look to see new Diet Coke marketing strategies and ad campaigns very soon, as Marc says he plans on taking the legendary Coca-Cola brand somewhere it’s never been.
The new Marc Jacobs x Diet Coke cans will be hitting select overseas retailers next month, and be available worldwide very soon.