After months of rumors and speculation, today, Swedish brand H&M has officially announced R&B songstress Beyonce as the face of their Summer 2013 women’s campaign. Mrs. Carter will be featured in all H&M’s major television ads and billboards worldwide, showcasing some of the brands new summer pieces. The first shot from the ad has been released today, showing Beyonce on the beach rocking some of the upcoming H&M Summer line.
Look out for the “Beyoncé as Mrs. Carter in H&M” Summer ad campaign to surface worldwide May 2013.
OS REWIND: Beyoncé – Bow Down / I Been On
OS REWIND: Check Out The David Beckham For H&M Bodywear Commercial