Click image to watch The Adidas Basketball Boost Ad
Yesterday in Las Vegas, Chicago Bulls point guard Derrick Rose, Damian Lillard and the Adidas Basketball team held a conference to unveil Adidas new innovative BOOST technology as well as the go-to silhouettes that we will see on the court this upcoming NBA season.
The brand revealed Derrick Rose fifth signature model the “D. Rose 5” and also introduced us to the new CrazyLight BOOST silhouette which will mainly be endorsed by point guard Dame Lillard. Both models are constructed with the new BOOST technology, giving players a new level of comfort on the court with its high powered cushioning system.
In the video after the jump, check out the new Adidas Basketball BOOST ad featuring point guards Dame Lillard and Derrick Rose demonstrating the new technology. The D.Rose 5 hit all adidas retailers October 23rd and the Crazylight Boost hit retailers September 1st.
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