Adidas Changes Sneakers Forever with Futurecraft 3D

adidas: Futurecraft 3D

Kanye West recently said he’s afraid of 3D printing technology killing the sneaker business. Coincidentally, his partners at Adidas are embracing the idea the new revolutionary concept and are looking to use the technology to extend their quality material of creating the shoe. In the clip above, we see a prototype of the new 3D-printed midsole, Futurecraft 3D, which introduces pressure points on your foot. So, whether you’re walking, running or just out and about trying to show off your ensemble, the new shoes will be perfect to accommodate your daily activity.

Futurecraft 3D is a prototype and a statement of intent. We have used a one-of-its-kind combination of process and material in an entirely new way. Our 3D-printed midsole not only allows us to make a great running shoe, but also to use performance data to drive truly bespoke experiences, meeting the needs of any athlete.Futurecraft is our sandbox. It is how we challenge ourselves every day to explore the boundaries of our craft. Driving material and process innovation, bringing the familiar into the future. Marrying the qualities of handcrafting and prototyping with the limitless potential of new manufacturing technologies. Futurecraft is stripped back – fast, raw and real – it is our approach to design.

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